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Marketing Manager Job Description

 

Position Summary

The Marketing Manager is responsible for overseeing the marketing of all Academic Explorers centers and relay information between Executive Administrative staff and Center Administrative staff regarding implementation of marketing campaigns to promote the business services and events.

 

Responsibilities and Duties

  • Develop marketing strategies for our child care services and events

  • Organize promotional events and coordinate with staff

  • Review current marketing campaigns for weakness and develop solutions within budget constraints

  • Analyze click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales

  • Identify potential new markets and create a plan to enter the market

  • Collaborate with Enrollment Specialist to strategize marketing efforts

  • Brainstorm fresh advertising ideas with Executive Administrative staff

  • Work within various multimedia outlets to promote our business

  • Assist with the development of email marketing campaigns

  • Design and oversee layouts

  • Present strategy proposals during Executive Administration meetings

  • Create posts for Facebook, Instagram, TikTok, Twitter, YouTube, Google Business, and LinkedIn

  • Write weekly content that tells our brand story, reinforces our mission, and drives business

  • Attend community events to recruit new children and staff in collaboration with the Enrollment Specialist

  • Routine travel to visit each center location to capture photo and video content to use in marketing efforts

  • Film, edit, and caption videos to post on social media in alignment with current trends

  • Prioritize the health and safety of all children enrolled in our care at each center

  • Ensure we have permission to publish photos and videos of individuals before doing so publicly

 

Qualifications

  • 9+ college credits required (in ANY field)

  • Associate's degree or higher in marketing, or a related field preferred

  • Minimum one year of child care experience required

  • Minimum one year of marketing experience preferred

  • Must demonstrate extensive social media experience and knowledge of current trends

  • Must demonstrate experience and interest in working with young children, parents, and with a team of educators

  • Must have effective, appropriate, and strong communication skills (orally and written)

  • Must be able to speak, read, and write fluently in English, bilingual is a plus

 

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to speak and understand basic English. This position is very active and requires sitting, standing, walking, running, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move up to 10 lbs. and occasionally lift and/or move up to 25 lbs. The employee must be able to see and hear children at all times for the safety of children and co-workers.

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Pay rate: $17.00 - $20.00 per hour

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Academic Explorers is committed to creating a diverse work environment and proud to be an Equal Opportunity Employer.

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APPLICANTS MUST SUBMIT A RESUME AND A SAMPLE TIKTOK OR INSTAGRAM REEL POST YOU PERSONALLY CREATED!

This video submission can be a draft that is not posted to your personal social media account. You do not need to share your personal account handle. If you have trouble submitting on this webpage, email your resume and video to info@academicexplorersllc.com and put "Marketing Manager Application" in the subject line.

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